PRIVACY POLICY

New Peak Ivy Admissions Privacy Policy

At New Peak Ivy Admissions, along with our affiliated companies (“New Peak Ivy Admissions,” “we,” or “our”), we are dedicated to safeguarding the privacy of every individual who uses our website and services. This Privacy Policy explains how we collect, use, and protect the information we obtain from you through our website (the “Site”).

We may update this policy periodically, so please check back to stay informed about any changes.

Information We Collect

Through the Site, we collect two main types of information:

Personally Identifiable Information (PII)
Technical Information
Other Information

1. Personally Identifiable Information

Children
In compliance with the Children’s Online Privacy Protection Act (COPPA), we do not allow children under age 13 to use our Site without explicit parental or guardian consent. By using the Site, you confirm that either:

You are at least 13 years old, or
Your parent/guardian has registered you especially and knowingly with consent and approval from New Peak Ivy Admissions and provided their personal information on your behalf.

For children under 13, the parent/guardian is considered the account holder.

General Site Visitors
Browsing the public areas of the Site does not require providing personal information; visitors remain anonymous.

General Subscribers, Information request, or Request for Consultation
When you sign up as a general subscriber or request information and/or consultation, we may request:

Name
Country of citizenship
Email and phone number
Grade level, graduation year, and grades
Details about your academics and extra-curricular activities
Parent’s email and mailing address
Username and password

By subscribing, you also agree to receive updates about our services and partner offerings.

Paying Subscribers
When you upgrade to a paid subscription for specialized services, we additionally request:

Mailing address and date of birth
Gender and educational background
School information, grades, and extracurricular activities
Parent/guardian contact information
Credit card details and/or other payment details

You may also provide optional details like intended major, career goals, hobbies, and interests. Applicants for financial assistance will be asked for family financial information.

If you refer others or allow account monitoring (e.g., by parents or counselors), we will request their names and email addresses to send invitations.

Newsletter and Mailings (Physical and Emails)
All subscribers are automatically enrolled in our free newsletter. Non-subscribers can also opt in by providing their name, email, postal code, and optional details.

Contacting Us through the Form or Email
If you submit a query via our Contact Us Form or Email us, we will collect your name, email, phone number, and any details you provide to help us respond.

2. Technical Information

When you browse the Site, we automatically log:

Your IP address
Your activity on the Site

To enhance your experience, we may also use cookies—small text files stored on your device. Cookies allow us to:

Diagnose technical issues
Analyze traffic and usage patterns
Improve user experience
Identify visits from specific links or ads

Cookies that store personal identifiers are encrypted. Most browsers accept cookies automatically, but you can adjust settings to block them, which may limit some Site features.

Enhanced Conversions for Advertising

To improve advertising attribution, we use Google services. When you submit forms on our Site, hashed versions of your data (e.g., email) may be securely sent to Google solely for measuring campaign performance, in compliance with Google’s privacy standards.

3. Other Information

How We Collect Your Information

We gather personal information when you:

Request information using our online Contact Us Form or Email Us
Register as a general or paying subscriber

How We Use Your Information

We use the information we collect only for legitimate business purposes, including:

Verifying and managing subscriber accounts
Providing and improving our services
Responding to inquiries or requests
Sending updates about New Peak Ivy Admissions or our affiliates
Informing you of relevant partner offers
Monitoring Site traffic and usage
Complying with legal obligations or law enforcement requests
Enforcing our Terms of Use
Protecting the rights and safety of our users and company

Sharing Information

We do not sell or rent your personal information.
We may share aggregate, non-identifiable data with affiliates, partners, or advertisers.
If you show interest in a partner offer, we may share your details with that partner.
Delinquent accounts may be referred to collections, and personal data may be shared as required by law.
Mobile information collected through paid programs is never shared for third-party marketing.

Using Third-Party Information

Referrals
If you use our referral feature, we will send your contact’s email an invitation to learn about our services. Their data is used only to send that message.

Account Access
If you allow parents, guardians, or counselors to monitor your account, we will share your profile—including grades, school info, and other personal details—with them.

Modifying or Opting Out

You can view and edit your profile anytime to ensure information is accurate.
You may opt out of promotional emails or newsletters via your account settings or unsubscribe links.

Consequences of Withholding Information

Choosing not to provide certain personal details may prevent you from using some Site features or services.

Protecting Your Information

Students who did not directly pay for New Peak Ivy Admissions’ services and enrolled through school programs acknowledge that account data may be shared with their school or district.
We never share your password.
We will never ask for your password via email, text, or phone.
While we take reasonable security measures, internet transmissions are not guaranteed secure.

Business Restructuring and Transfers

In the event of a sale, merger, or asset transfer, your personal data may be shared with or transferred to the acquiring party.

Acceptance of Terms

By using the Site and providing your information, you:

Agree to the terms of this Privacy Policy.
Consent to the transfer of your data to the United States and other jurisdictions.
Consent to the collection and use of your data as described here.

Policy Updates

This Privacy Policy is effective concurrently and in present. We reserve the right to update it at any time. Your continued use of the Site indicates your acceptance of any revised policy.